About Myer Fashions on the Field at Flemington
Pia and Brad Miller: 2009 ambassadors
Australia's most prestigious Fashions on the Field competition will travel to New South Wales, Queensland, South Australia, Tasmania and Western Australia as part of the annual national tour to find the most glamorous and stylishly dressed women in Australia.
State Finals will be held in February for Tasmania, March for South Australia, September in New South Wales and October in Queensland and Western Australia before the Victorian winner is selected during the Melbourne Cup Carnival. The entire event culminates with the National Final on Crown Oaks Day.
Men have the chance to strut their stuff and share in the spotlight on AAMI Victoria Derby Day when the Men's Racewear competition is held.
All contestants in the Victorian Women's Racewear and Men's Racewear competitions during the Melbourne Cup Carnival (this does not apply to interstate competitions) are strongly encouraged to pre-register their interest to ensure inclusion in the competition.
The "invitation-only" Design Award and Millinery Award will again bring a touch of the catwalk to Flemington in 2010, with all heats and finals presented as choreographed fashion parades. The Design Award will be held on Emirates Melbourne Cup Day and the Millinery Award will be held on Crown Oaks Day.
The Design Award showcases the talents of Australia's finest racewear designers. In 2010, there will be a real focus on stylish innovative Racewear.
So, come and express your own sense of racing style and be a part of the thrilling, beautiful and ever-changing fashion fest that is Myer Fashions on the Field at Flemington.
FAQs
- what's the major prize?
- how do i enter Myer Fashions on the Field women's racewear or men's racewear?
- can i enter women's racewear on another raceday?
- what am i judged on for women's racewear and men's racewear?
- how do i enter the millinery award?
- how do i enter the design award?
- can i enter if i am 17?
- can i get a designer to dress me and enter women's racewear and share the prizes with them?
- will i be on national TV?
- What's the major prize?
- Women's Racewear National Winner will win a brand new Lexus IS250C Sports Convertible valued at $89,500, $5,000 Myer Gift Card, TCL entertainment package 55”LED TV, Blu-ray Player and Camcorder, Longines PrimaLuna watch valued at $3,400, Antler Luggae $1,000 voucher and L'Oreal Paris gift hamper valued at $500.
- Men's Racewear National Winner will win a brand new Lexus RX 350 Prestige model for 12 months valued at $20,000, a chance to meet Jennifer Hawkins, a trip for two to Hong Kong International Races, Myer Gift card to the value of $6,000, Longines Admiral Luxury Sports watch valued at $3,400, TCL entertainment and whitegoods package including 46” LED TV, bar fridge and chest freezer, Antler luggage voucher to the value of $1,000, L'Oreal Paris Men Expert Gift pack valued at $500.
- How do I enter Myer Fashions on the Field Women's racewear or Men's racewear?
- All contestants in the Women's and Men's Racewear competitions during the Melbourne Cup Carnival are advised to pre register before the day. Pre register online to Women's Racewear and Men's Racewear. To enter interstate competitions, just dress up & turn up to one of the interstate competitions however, NSW you can also pre register online.
- Can I enter Women's Racewear on another raceday?
- Yes you can enter Women's racewear again - But NOT in the same outfit. (Those already in the Victorian State Final or National final will obviously not be able to enter another heat).
- Will the judging criteria for Women's Racewear and Men's Racewear be the same as previous years?
- Yes it will. The judges are looking for:
- Style and Originality
- Appropriateness of the outfit for the Melbourne Cup Carnival and the individual
- Attention to detail with accessories (ie ladies appropriate headwear is essential)
- Understanding and interpretation of the current fashion trends
- Grooming and deportment
- Suitability of the outfit for the climate
- How do I enter the Millinery Award?
- You must meet a selection criterion to be invited to enter by the VRC and Myer. The Millinery Award is an industry-based award created to showcase Australia's finest milliners. The selection criterion for the Millinery Award includes being registered with the Millinery Association of Australia.
- How do I enter the Design Award?
- You must meet a selection criterion to be invited by the VRC and Myer to enter. The Design Award is an industry-based award created to showcase Australia's finest designers and discover emerging Australian design talent. The selection criterion for the Design Award is based on multiple facets including experience, fashion study, and appropriateness of designer skills.
- Can I enter if I am 17?
- No you must be over the age of 18 on the day of the competition in which you enter.
- Can I get a designer to dress me and enter Women's Racewear and share the prizes with them?
- No. You must fill out and sign a contestant criteria which specifically states that this is not allowed.
- Will I be on national TV?
- The Seven Network will be presenting a national telecast of all Finals of Myer Fashions on the Field at Flemington.
- Terms and Conditions
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Please see the 2010 Myer Fashions on the Field Terms and Conditions here
